The national summer campaign for the Blood Transfusion Institute of Serbia

July 18, 2018 News and Trends
Go Hektik Studio, together with the Alma Quattro Agency, the Blood Transfusion Institute, the Serbian Ministry of Health and the Red Cross of Serbia launched a campaign to highlight the importance of blood donations during summer.
The goal of the campaign is to remind a large number of citizens about the need for regular blood donation for the most vulnerable fellow citizens, but at the same time to draw attention that blood is an inevitable therapy in the treatment of various diseases, as well as for those who need surgical intervention. With the summer campaign under the main slogan “Give blood, share your life, be there for another,” we want to connect people and remind them of the daily actions of the Blood Transfusion Institute across Serbia.

Recognizing the need for better information about the necessity of regular blood donation, Go Hektik studio launched a campaign to highlight the importance of blood donors during the summer months in cooperation with Alma Quattro OOH Agency, the Blood Transfusion Institute, the Ministry of Health and the Red Cross of Serbia.

The goal of the campaign is to remind a large number of citizens about the need for regular blood donation, but at the same time to draw attention that blood is an inevitable therapy in the treatment of various diseases, as well as for those who need surgical intervention.

With a summer campaign under the slogan “Give blood, share life, be there for another“, we want to connect people and to remind them of daily actions of the Blood Transfusion Institute across Serbia. The agency Alma Quattro has donated space in the city’s busiest and most frequent locations in Belgrade.

The cooperation took place on the World Blood Donors Day, 14th of June 2018, when Go Hektik donated one GIF to the Blood Transfusion Institute for further promotion and online distribution.

#GHGIFt is an initiative launched in early 2018. Inspired by the visions and goals of various small and medium-sized enterprises, NGOs and institutions, we have initiated a project that has so far resulted in 6 animated GIFs. Our creative team designs GIFs for promotional purposes on social networks. The main goal of the initiative is to spread missions of various organizations. With this campaign, Go Hektik emphasizes the importance of encouraging the development of eco-businesses, social enterprises, small craft shops and similar businesses.

 

#GHGIFt for the World Blood Donor Day

Marketing Manager in Go Hektik Studio

Describes herself as Chief Inspiration Officer: copywriter, scriptwriter, blog editor, event manager, social media manager and communication officer. Traveler, storyteller, photography-lover, lindy hopper. Responsible for the content and Editor-in-Chief.